Popular subscription based music streaming service Rdio has launched the long-anticipated Vdio service, which gives current Rdio Unlimited subscribers access to movie and TV content, along with strong tie-ins to social networks.

AppleInsider: 

Vdio finally exited a closed beta on Tuesday, with the new made-for-iPad app promising to deliver high-level social network integration, in much the same way as parent service Rdio. 

Vdio is not a subscription service, but offers users the means to rent or purchase movies and TV programs based on what friends are watching. The social aspect is thought to allow Vdio to better suggest entertainment options than competitors which use crowdsourced algorithms.

By tying into the users’ existing Rdio subscriptions, the service allows them to see what their friends are currently viewing. The service also allows playlist creation, content management and other features through both a web client or the iPad app.

New movies wil be priced at around $ 5 to rent, and $ 15 to own. A $ 25 per year Rdio subscription is also required to access the service.

While a Rdio subscription is required, the Vdio app can be downloaded FREE from the App Store. While the service is currently limited to the U.S. and U.K., it is expected to expand globally this summer.