Soda companies have been constantly on the move to innovate their product and overall brand to be on top of the food chain. We love to see new things and be surprised. Coca Cola knew this, and for that reason they keep on introducing new marketing campaigns to dazzle our senses and keep customers coming back for more.
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The latest Diet Coke ad campaign is about the unveiling of the world’s thinnest vending machine called “The Slender Vender”. Just measuring less than one foot thick, the Slender Vender can fit in odd places you could imagine such as, bowling alleys, beauty salons, between treadmills at the gym and even at pedestrian sidewalks! The video below says it all. Check it out.
Coca Cola collaborated with Ogilvy & Mather of Paris to bring forth the sexy vending machine. the company advertises the Slender Vender on YouTube with the phrase: “Diet Coke fits beautifully into one’s lifestyle — and so does its Slender Vender“. The ad is a tangible statement that targets the psychological perception of consumers. The vending machine instantly reflects Diet Coke without even looking at the actual product. Certainly a brilliant idea from a company that has thrived for more than a century.
It’s still unknown whether the Slender Vender will be introduced at your nearest health spa anytime soon. Would you like to see the Slender Vender for real? Hit the comments section below.
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