After 18 months of planning, brainstorming, and development, Lenovo has finally unveiled its redesigned ThinkPad T431S ultrabook model which boasts of a design that is sexier, sleeker, and more understated. The China-based tech manufacturer has involved several dozens of departments all over the world to make the prototypes of the new ThinkPad available in the hands of those who come from every aspect of the society and even those who belong to various cultures. They observed and gathered feedback which they used as a guide in putting away and reinventing the final product. The months of research spent were not just meant to enhance a single machine but also to apply their findings all throughout the whole range. This means that future siblings and cousins of the device will bear similar distinctive marks.

The team behind the research explained that what they did is not the usual research where one would make a physical check on those essentials that are needed in a notebook. It was more like getting to know better their users and understanding their behavior. Through careful observation, the result would then show in the design process.
The new 14-inch Thinkpad T431S ultrabook features a matte display of 1600 x 900 with brightness measuring at 250 nits, Intel HD graphics which is fully integrated, front webcam of 720p, RAM of 4GB which can be upgraded by as much as 12GB, three-cell sealed battery of 47WHr, keyboard which has an optional backlit feature, Bluetooth 4.0, and connectivity of WiFI and WWAN. It measures at 13.03 x 8.89 x 0.8 inches and weighs at 3.6 pounds.
Around 100 people became involved in reinventing the ThinkPad iteration wherein they were ‘shadowed’ by the company to see their actual usage of the machine. The approach is totally different from just getting a few participants and paying them for filling out a form to know what their ideal laptop is. Only a small portion of the participants were original ThinkPad users while the rest were either new users of consumer technology or they were apathetic to the ThinkPad. After all, it has always been said that one’s strongest enemy gives the most authentic revelations.
Lenovo’s Thinkpad T431S ultrabook will be hitting the store shelves in April and will be priced at $ 949.
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