Google is said to be green-lighting a music-streaming service that would be in direct competition with popular music apps Pandora and Spotify. According to insiders, Sony Music Entertainment, Universal Music Group and Warner Music Group, the big three of the music industry, has already come into an agreement with Google, licensing their songs to their new music service.
The idea that Google will have its own paid music streaming service shouldn’t come as a surprise. After all, this move will just solidify Google’s place among mobile software companies and give Android and iOS users one more reason to set-up and use a Google app. The company actually has a music service already in place, but users can only purchase specific songs or albums in this digital-media store. With this new paid subscription service, users will have access to a wide range of song catalogs.
There’s no news yet on how much this new music streaming service will cost or whether there will be ads. Some have speculated there might be, as Google gets most of its revenues from ads. What’s clear though is that Google will be competing directly with Spotify’s 6 million paying subscribers, as well as with Deezer and Pandora.
Google’s annual I/O conference in San Francisco is the perfect place and time to unveil this music streaming service. Let’s just wait and see if the company will buck to people’s expectations.
