How Humans Will Look Like After 100,000 Years

The theory of evolution is one of the basic concepts that drive science and now one artist has come up with an idea on what our faces would look like in the next thousands of years or so. The series of photos made by artist Nickolay Lamm show humans with large eyes that can be described as belonging to those cute anime characters or the aliens from Independence Day or The Abyss.

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Since he’s no evolution expert, Lamm consulted Dr. Alan Kwan, who has a PhD in Computational Genomics, and both came up with an educated guess on how humans would evolve in “one possible timeline.” Their concept shows a human face that has evolved and now sports large eyes, a larger head to presumably accommodate larger brains, larger nostrils to make breathing on other planets easier and skin that’s more pigmented to help protect against UV rays.

The series of images of what humans would look like in 20,000, 60,000 and 100,000 years have been garnering a lot of attention. There have been criticisms about the fantastical nature of the photos and its seeming disregard of science, while others have acknowledged Dr. Kwan’s thought experiment. Of course, given the good doctor’s background, it’s understandable that the images were conceptualized with the idea that we humans now have control over our own biology and evolution, thanks to genome engineering.

There’s no doubt that Lamm’s images are thought provoking and interesting, despite what people think about the science behind it. After all, who knows what would happen in the next hundred years.

See How iOS 7 Will Look Like on iPad (Preview)

The new iOS 7 from Apple is debuting in fall and would be landing first on the iPhone.  If Apple is excited about this, the fans seemed more excited as they couldn’t help but wonder if the same thing can happen to the iPad.  One thing that can be surmised about all these is the fact that Apple is taking things one step at a time.

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It won’t be long until the iOS 7 could also be enjoyed by users of the iPad.  As a matter of fact, the company has already posted pictures that show how the new iOS 7 software would appear when it starts running on Apple’s tablet devices.

At first glance, one can easily notice the new design of the apps that are sprawled on the screen.  This is complemented further by a new standard wallpaper.  However, there’s really nothing much to say about the appearance as the feature doesn’t provide any major surprises after all.

On the other hand, Apple has confirmed that the new technology would be compatible among several of its devices such as the iPhone 4, iPhone 4S, iPhone 5, iPod touch, iPad 2, iPad mini, and all those with Retina display.

All we have to do now is to wait until the iOS 7 debuts in the iPhone.  From there, we can start counting until it finally becomes an iPad feature.

(source)

Steve Jobs Didn’t Like the Idea of iBooks Until the Development of the iPad

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Steve Jobs was originally against the idea of an e-book store when the idea was first brought up by Eddy Cue. He did have a change of heart however, when it was brought up again after the development of the iPad.

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AllThingsD, via 9to5Mac:

Testifying in the DOJ’s e-book price-fixing case Thursday, Eddy Cue, Apple’s senior vice president of Internet software and services, said that when he first approached Jobs with the idea of a bookstore in the fall of 2009, the Apple co-founder dismissed it.

“He wasn’t interested,” Cue said. “Steve never felt that the Mac or the iPhone were ideal reading devices. In the case of the phone, the screen was smaller, and in the case of the Mac, you had this keyboard and device, and it didn’t feel like a book.” …

After the development of the iPad, Jobs had a change of heart. Cue pitched the idea to him, presenting the iPad as the perfect platform for an e-book reader. Jobs agreed.

It was November 2009 when Jobs gave the OK for iBooks. The catch? Cue had to have it ready by the January announcement of the iPad.

“Steve was near the end of his life when we were launching the iPad, and he was really proud of it,” Cue said. “He was working hard on it. [...] our customers were just going to go wild about iPad and iBooks, and I wanted to be able to get that done in time for [the event] because it was really important to him. […] I like getting my work done and I pride myself on being successful, but this had extra meaning to me.”

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Apple Reveals Images of What iOS 7 Will Look Like on iPad and iPad mini

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Apple’s developer preview of iOS 7 has been out for a few days now – but so far we have not seen the software demoed on an iPad, or even what the iPad interface will look like. Until now, that is! As noted by iGen, Apple has updated their iOS page with the first images of iOS 7 and the iPad – and while the images are anything but surprising, it’s nice to catch this first glimpse.

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Presumably, iOS 7 will support all the new features on the iPad as it does on the iPhone – including my favorite new feature, Control Center! Check out Apple’s iOS 7 page for more details on what to expect.

 

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Stop Treating Mobile Like Social Media’s Ugly Red-Headed Step-Sister

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Raise your hand if you remember looking to web site analytics to decide if you needed a “mobile strategy”.  Honestly, that ship has sailed.

If your consumers are (and if they aren’t, just blink and they will be) deeply engaged in social media, you have no choice about your brand’s mobile strategy.  Your consumers have decided for you.  Consider that Facebook has more than 157 million mobile-only users today. This number is growing by 25 million a quarter. At this rate, they will surpass a quarter billion by the end of 2013. That’s more than the total number of mobile-only people who use Twitter.

Sixty-five percent of monthly users on Facebook and 71 percent on Twitter are mobile. And, according to Nielsen, 30 percent of all the time spent on mobile devices last year was on social networks.

So, let me ask: Are your social media efforts optimized for social+mobile consumers?   If not, why not?  And, more pertinently, are your programs even working for your social+mobile consumers?

Facebook has smartly declared itself a mobile company; Twitter doesn’t need to declare it, it already is. Consumer trends aren’t the only reason the big guys are now mobile-first. Mobile stream advertising is simply more effective. Facebook has shared that sponsored posts in the mobile news feed are exponentially more effective than right rail ads. And these ads improve another 120% when they include photos, video or interactivity.

The success of mobile as a right rail-free advertising platform is only one of many reasons why Facebook has very clearly stated that the future of advertising on its platform is in the news feed (the Facebook stream).  Despite all these sign posts, the lion share of today’s Facebook media dollars are spent on right rail advertising.   While that is beginning to change, brands taking a mobile first, news feed-centric approach to Facebook are still too sparse in number.

While social streams may feel like they are constantly moving faster and in unpredictable directions, as an industry we shouldn’t wait to jump in. Facebook and Twitter iterate so quickly, always learning and applying insights, mostly from mobile, to both their customer experience and marketing tools. We now see the social desktop experience as secondary to mobile for both consumers and platforms.

This mobile/social shift forces marketers to rethink their approach yet again. To borrow from Jeremiah Owyang at Altimeter, in social, all media must “converge”. These platforms force us to think about how our “owned” media and content will drive “earned” impressions through sharing and then how we will use “paid” media tactics to scale reach, engagement and outcomes. Every campaign requires we consider at least two and often we must plan for all three. When we add mobile to the mix it makes us, ah, weepy.

Here’s a tissue. It’s actually not so bad. The constraints of mobile, especially smartphones, make things simpler in some ways and surprisingly more effective. Mobile posts, especially rich ones, capture more attention and have a bigger impact on both consumers and on brand outcomes as they take over the full mobile screen. Mobile streams force us to simplify. These are not microsites or mobile apps, these are little snacks of content and a path to explore deeper. Thoughtful, rich in-stream content has been proven to drive higher engagement (especially among fans), increase reach through more People Talking About This (PTAT) and achieve higher Reach per Talker rates. And, surprisingly, consumers seem to prefer a mobile in-stream approach to social media advertising.  As Facebook has enabled more and more advertising directly in the news feed, we’ve all feared consumer backlash. But we’ve found that rich in-stream media consistently receives exponentially less negative feedback than native posts

All social media marketing begins in the stream, even if you’re ultimately driving out. Just remember that your brand has been invited in and you must earn the right to stay. Mobile devices are themselves very personal and as a result, social streams are sacred real estate and should be respected as such. While consumers won’t tolerate blatant or irrelevant marketing, if you are strategic about fan acquisition and media buying strategies, your fans will have a level of affinity making them open to a wide range of posts from you, and making a mobile-first social approach the girl you should be taking to the dance.