Facebook just keeps on reinventing itself by adding more features to the social media site. The latest news so far involves the adoption of the popular hashtags so that users can have a larger view of things that are happening in real time. Many experts believe that it can also help ad sales in the future.
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The use of hashtags in order to search for a particular theme was first made popular over the Internet by Twitter. Since then, other sites decided to support hashtags such as LinkedIn, Sina Weibo, Google+, Tumblr, Pinterest, Flickr, and Facebook’s Instagram.
According to Facebook, clicking a hashtag enables users to view a list of comments under the same term in a chronological order. They can even view posts from people who are not in their friends list and see a number of pages even if these pages weren’t clicked as liked. This way, users can easily discover any trending topic and participate in a public forum or discussion.
Users don’t have to worry about privacy issues as they can control who would view their posts. This means that they can easily create a group and choose who they want to belong in the group where they can share a hashtagged post.
Advertisers also benefit from hashtags as it helps them a lot in their advertising strategy by extending its value and reach. At present, Facebook doesn’t permit advertisers in targeting users according to their hashtags or sponsoring a hashtag. However, some analysts are optimistic that this will change in the near future.
Facebook has already started rolling out hashtags for its users. People can now start clicking on a hashtag to get a discussion feed and Pages of a trending event or topic. A specific hashtag can now be searched by typing it down in the search bar. Hashtags that come from other services such as Instagram are also clickable. Users can also be creative in their search by composing their posts directly from the feed and from the search results.
Facebook will be rolling out hashtags in full blast for the next couple of weeks. It would be interesting to note if hashtags can encourage nosiness which can be very appealing to NSA.
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