A report by IDC as of May, 2013 shows that Windows Phone has surpassed BlackBerry as the third most popular mobile OS with volume shipments reaching 7 million units compared to BlackBerry’s 6.3 million at end of 1st quarter 2013. Android phones continue to dominate the market with close to 200 million units followed by iOS at 37.4 million units.
The Worldwide Quarterly Mobile Phone Tracker also gives a total shipment volume for the quarter at 216.2 million units, which is a 41.6% year over year change. It’s a two-spot jump for Redmond from last quarter after capturing 3.2% market share compared to 2.9% for BlackBerry. The combined share of both Android and iOS is 92.3% which is still high, but Windows Phone’s big leap indicates a new direction taken by Microsoft even as BlackBerry struggles to keep the momentum with its transition to BlackBerry 10 (BB10) with a bulk of its handset portfolio still running the older OS.
As far as the dated BlackBerry OS is concerned, IDC thought that it has affected BlackBerry’s sales and smartphone ranking. Microsoft’s latest offer is Windows Phone 8 and pairing with BlackBerry 10 in market share seems to be impossible for now. However and the reality is, Redmond is doing everything it can to dislodge rival OS other than Android and iOS.