Following his formal Knighthood at Buckingham Palace on Wednesday, Apple design guru Jony Ive spoke to James Naughtie of the BBC (via 9to5Mac), discussing what motivates and inspires him to create the iconic designs he’s come to be known for.
Ive revealed that from as young as seven years old, he knew he loved to draw and create things – which, of course, he became extremely adept at. Among the more interesting ideas that Ive conveyed is that Apple’s goal in developing products isn’t about money – it’s a drive to make the best products that they can. Money is merely a side benefit that comes from doing things correctly, and designing products that are simple and intuitive.
He also shared his thoughts on beauty, and specifically about the beauty of an efficient and intuitively designed product: “There is beauty when something works and it works intuitively.” He also revealed that he plans to stay at Apple for a while – which I think all of Apple’s current and future customers can be thankful for!
You can listen to the entire six minute interview for yourself using the embedded player below. I’d say it’s definitely worth a listen – even if it’s just to hear Jony Ive’s lovely British voice!
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